By Earl Shorris
If Adam is the archetype of guy, and Eve of lady, then the serpent who bought the apple to Eve within the backyard of Eden used to be the 1st salesman: all tradition and trade stream from that act.In this groundbreaking publication at the nature and that means of the sale, Earl Shorris takes us on a trip that begins in Eden and is derived ultimately to a attention of the place we're and what we now have turn into in past due twentieth-century the United States, the place promoting has ultimately develop into the dominant human task. Shorris makes a speciality of the perfection of this actual artwork right here in the USA, the place the enormous frontier with its remoted settlements forged the salesperson in a heroic position: he was once actually the bearer of tradition, the resource of a panoply of wanted and sought after goods, every thing from parasols to plowshares. He used to be Prometheus. All of this replaced dramatically within the years following global conflict II, whilst it dawned on brands and dealers that the yank economic climate was once generating extra items than humans sought after or wanted. call for must be created with the intention to maintain the growth of markets, after which, because the economic system turned oversold, the function of the salesperson replaced: his job was once now to kill the contest. The argument of this very good paintings attracts on classical philosophy, modern politics, psychology, and economics; it really is grounded within the author's lengthy adventure as an advertisements govt and advisor to significant companies. His firsthand observations and interviews with salesmen of each description shape the anecdotal bedrock of the narrative, that's extra enlivened via a sequence of fictions during which salesmen perform points in their alternate. Out of those tales and insights emerges a chilling new paradigm of humanlife in our occasions: that of homo vendens. Shorris indicates us how the US grew to become a country of salesmen, and what this implies to our economic system, our politics, our tradition, and our personality - in particular our freedom to dwell as dignified people.
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Extra info for A Nation of Salesmen: The Tyranny of the Market and the Subversion of Culture
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