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The city itself has many social problems and a recent report from the local government auditor criticised the Chief Executive Officer (CEO) for not spending enough time and money addressing the pressing housing problems of the city. ym a Since 1970 the authority has had its own internal Information Technology (IT) department. However, there has been increasing criticism of the cost and performance of this department. The CEO has commented that 'we seem to expand the department to cope with special demands (such as the millennium bug) but the department never seems to shrink back to its original size when the need has passed'.

Discuss the principles, benefits and problems of introducing a matrix management structure at 8-Hats. cc (b) as Critically evaluate Barry's comments on the investment appraisal approach used at 8-Hats to evaluate internal jobs. (15 marks) 11 Joe Swift Transport (06/10) (10 marks) (Total = 25 marks) 45 mins fre ea Ambion is the third largest industrial country in the world. It is densely populated with a high standard of living. Joe Swift Transport (known as Swift) is the largest logistics company in Ambion, owning 1500 trucks.

He is particularly interested in how the 'interactivity, intelligence, individualisation and independence of location offered by e-marketing media can help us at CAR'. Required (a) Evaluate how the principles of interactivity, intelligence, individualisation and independence of location might be applied in the e-marketing of the products and services of CAR. (16 marks) (b) Explain the principles of e-procurement and evaluate its potential application to CAR. com Fresh 'n' Frozen Co (FF) was set up 7 years ago by Russell Beaumont.

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